SPOTIFY

Spotify Advertising Guidelines Spotify has foundational policies by which all ad content must apply, whether audio or the accompanying banners. Please read ALL guidelines to ensure that the ads you create will pass the mandatory auditing process. 1. Avoid all banned content. The following are all considered prohibited content: a. Pornography, Nudity, Obscenity, or other “Adult” Content b. Hate Speech or Defamatory Language c. Sale of, or instructions for creating, guns, bombs, ammunition, or weapons d. Displaying fake errors to induce user action, or messaging that implies knowledge of a user’s computer or operating system e. Sale of drugs, illegal pharmaceuticals, or paraphernalia f. Charging for government forms and services g. Enabling or Permitting Piracy h. Misappropriation of Copyright, Trademark, Trade Secret, or Patent i. Executes or Downloads Files without User Interaction j. Content that intends to, or does, induce user action through misleading appearance or behavior, including, but not limited to, creatives that mimic video players, functional buttons, errors or warnings about viruses, missing codecs, and corrupt disks. 2. Audio ad must be no longer than 30 seconds, must be submitted as either a WAV or MP3 and may not exceed 6MB in size. 3. Your audio ad must include a Voice Over with a Call-to-Action. 4. Associated banner ad must be a 640x640 pixel JPEG or PNG, with a maximum file size of 500KB. 5. Your Spotify ad may not link to a competing streaming platform such as YouTube, Apple Music, Deezer, etc. 6. Your ad may not contain a destination URL using a shortlink such as bit.ly, SmartURL, etc. 7. Your destination URL must be a live page. Ads that link to pages that generate 404 errors will not be accepted.