Banner AD Advertising Guidelines

Ad Builder has foundational policies by which all ad content must apply. Please read ALL guidelines to ensure that the ads you create will pass the mandatory auditing process.

Basic Guidelines

1. Avoid all banned content. The following are all considered prohibited content:

a. Pornography, Nudity, Obscenity, or other “Adult” Content

b. Hate Speech or Defamatory Language

c. Sale of, or instructions for creating, guns, bombs, ammunition, or weapons

d. Displaying fake errors to induce user action, or messaging that implies knowledge of a user’s computer or operating system

e. Sale of drugs, illegal pharmaceuticals, or paraphernalia

f. Charging for government forms and services

g. Enabling or Permitting Piracy

h. Misappropriation of Copyright, Trademark, Trade Secret, or Patent

i. Executes or Downloads Files without User Interaction

j. Content that intends to, or does, induce user action through misleading appearance or behavior, including, but not limited to, creatives that mimic video players, functional buttons, errors or warnings about viruses, missing codecs, and corrupt disks.

2. Banner as must fit the size specifications for the 5 primary size options offered

a. 126x600 jpeg

b. 160x600 jpeg

c. 300x250 jpeg

d. 728x90 jpeg

3. Your Banner ad must include logo or band representation, call to action, and an offer.

4. Your ad may not contain a destination URL using a shortlink such as bit.ly, SmartURL,

etc.

5. Your destination URL must be a live page. Ads that link to pages that generate 404 errors will not be accepted.